National Marketing

National Marketing

A highly visible brand means
  more opportunities for you.

Advertising and Public Relations

Advertising plays a key role in portraying Coldwell Banker Sales Associates as the seasoned professionals consumers count on.  A hard-hitting mulit-million dollar national campaign appears on all major television and cable networks during prime time hours.  Increasing brand awareness and driving more leads directly to the Sales Associate is the cornerstone of the Coldwell Banker national campaign. Infact, more than 10,000 system-wide leads are generated per month via, thanks to this effective advertising.

Likewise, Coldwell Banker Real Estate Corporation;s public relations efforts promote the Coldwell Bankerbrand as the authority on real estate, and quote local and national real estate professionals as such in national newspapers and magazines and on television media every year.

Special Markets

Coldwell Banker real estate professionals provide a full-range of real estate expertise and leadership status in a variety of special marketsincluding luxury homes, vacation home, new homes, university markets and military markets.

Designed to help position the Sales Associate as the expert and differentiate them in their local marketplace, the Coldwell Banker Special Markets programs provide a complete line of marketing and educational tools that can be customized in both print and multimedia.  These systems also offer invaluable networking support from Sales Associates in similar niche markets around the world.

For more information about joining Coldwell Banker McMahan Co. visit

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